Rob Shimmin helps board members and their teams build and protect brands through improved communication of promises made and actions taken within their organisation.
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Content, put simply is all about working out what to say about a brand. Many clients use Shimmin Ltd as an independent review of current messaging, particularly against contemporary issues. Rob believes that confidence comes from knowing the right answer so Shimmin's communication training starts with content.
Once the content is clear the training moves on to delivery...how to say it. Delegates are video recorded and critiqued both on-site and in a detailed follow-up DVD and document. Rob aims to build confidence and impactful communications without moving delegates too far from their comfort zone.
After helping develop great content and improve delivery, Shimmin Ltd advises on channels ...where to say it. This might mean the press, social media, analysts, employee or customer audiences. Shimmin's training aims to tailor delivery styles to the needs of the channel being used.