• Rob Shimmin

Rob Shimmin has nearly two decades of experience as a public relations professional. He launched Shimmin Ltd. in early 2005, with the aim of helping companies develop stronger spokespeople, believing brands are built and protected by the promises and actions of people.

Shimmin.biz differentiates itself by focusing less on delivery and more on 'getting the content right'. It then finds the right spokespeople and trains them to work with the media to mutual advantage - be that during a routine brand-building interview or under heavy fire in times of crisis. The consultancy provides regular senior PR counsel, media training and crisis preparation to four major global brands: CEMEX, Cisco Systems, Dell and DuPont. In addition, Rob has provided his services to numerous global brands on an ad hoc basis.

Prior to forming Shimmin Ltd., Rob spent ten years with Ogilvy Public Relations Worldwide where he enjoyed three challenging roles:

• 1995-2000 Managing Director Brussels
• 2000-2003 Managing Director, Global Corporate Practice
• 2003-2005 Managing Director, Europe, Africa & Middle East

Over the years, Rob has advised senior executives from companies as diverse as:

American Express	BP	BusinessWeek
CEMEX	Civica	Cisco Systems
Dell	Deloitte & Touche	DuPont
Eurocontrol	Europay International	The European Commission
FM Global	FORTUNE	GE Capital
Honeywell	IBM	Invest in France
Lego	Lloyds TSB	MasterCard
Nortel Networks	Pioneer	Rubbermaid
SEEDA	Sony	Sun Microsystems
Symantec	Total	Vertu and Visa

Rob is married to Ketta who is also a director in the business. They live in Kent with their three daughters Evie, Florence and Clara.