Brands Crossing Borders
Go too far in making brand messages `safe` in every corner of the world and you run the risk of diluting the brand to an undifferentiated `sameness`. The challenge is to adhere to global brand messages, but combine them with local content that makes the brand truly resonate in each and every market.
Rob has headed numerous pan-European and global campaigns and can provide clients with a perspective that may be refreshingly different from agency and in-house colleagues who are `closer` to the brand.
Clients:
click to read the article
Rob Shimmin
