Getting the most from your Agency
Running multi-country brand building campaigns
requires both in-house and agency brand builders
to be aligned. Numerous issues on both sides can
create tensions and divert energies from the task in
In ten years at Ogilvy PR, Rob Shimmin ran an office (Brussels), a global practice (Corporate) and finally a region (Europe, Middle East & Africa). He can identify potential problems before they arise and advise avoiding action accordingly.