Getting the most from your Agency
Running multi-country brand building campaigns
requires both in-house and agency brand builders
to be aligned. Numerous issues on both sides can
create tensions and divert energies from the task in
hand.
In ten years at Ogilvy PR, Rob Shimmin ran an
office (Brussels), a global practice (Corporate) and
finally a region (Europe, Middle East & Africa). He
can identify potential problems before they arise
and advise avoiding action accordingly.



















