Level Two - Issue Specific
Delegates are either selected by the company or recommended by Shimmin Ltd. from those it has seen in Level Three training. This session is designed to make strong communicators experts on a particular issue.
The issue being examined can be on the positive brand building side or on the reactive brand protection side. Those training for the former will have the confidence to deliver more compelling copy or sound bites by knowing how far they can go with an issue and what questions may follow a new area of information. Those training to defend the brand will have the facts at their fingertips and be able to bridge powerfully back to their key messages, exerting some control over a hostile interview.
- A full-day session for strong communicators to become experts in a particular area
- Extensive pre-session research to cover messaging, legal issues, discussions with crisis teams, desk research, media analysis, etc
- Specialist journalist used to provide more aggressive testing of knowledge and techniques
- More one-to-one interview time together with videotaped analysis of performance critiqued during the day. (Comment and interviews provided by DVD post-training)
Clients:
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Rob Shimmin
