Media Training
Damage to brands can be catastrophic or glacial. The former usually results from a poor response to a crisis and the latter through the gradual erosion of a brand by off-message spokespeople regularly `getting it wrong` with the media.
In either case, the most powerful weapon a Communications Director has in building or protecting his or her brand is a handful of media-savvy, credible and message-trained spokespeople.
Shimmin Ltd. differentiates its media training by providing a far greater emphasis on content than delivery. Over the past fifteen years, Rob Shimmin has trained in excess of 300 executives from some of the world`s leading brands.
American Express, CEMEX, Cisco Systems, Dell, Deloitte Touche Tohmatsu, DuPont, Honeywell, HSBC, Invest in France, Lego, Lloyds, MasterCard, SEEDA, Sita, Thomas Cook, Total, Vertu.
Clients:
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Rob Shimmin
