• Before A Crisis

  
  • Preparing for a Crisis
    
    • Crisis Manual Review
      
    • Crisis Scenario Days
      
    • Media Training
  • Brand Evaluation
    
  • Risk Assessment

• During A Crisis

  
  • Help In A Crisis

• After A Crisis

  
  • De-Brief
    
  • Recovery

What are you protecting when you protect a brand? That can be a hard question to answer. A detailed analysis of what makes your brand strong can help you understand the `pillars` that support your brand, making your course of action clearer in their defence should a crisis hit.

Shimmin Ltd. has extensive experience of working with marketing teams to get to the core of a brand - its strengths and weaknesses and the effect of change such as acquisition or new leadership. Crisis teams have better success in protecting a brand in crisis if they are armed with a blueprint of the key elements that have made the brand strong in the past.

The Offering:

Shimmin Ltd. will combine desk research, one-to-one interviews and (if appropriate) facilitated group sessions to get to the core of your brand. The output from this exercise will be a short document highlighting the strengths of the brand, together with recommendations as to the style of actions both to adopt and to avoid in times of crisis.

Where Shimmin Ltd. has been asked to improve preparation for the management of a crisis, those brand attributes will be worked into plans for the brand`s protection.