• Before A Crisis

  
  • Preparing for a Crisis
    
    • Crisis Manual Review
      
    • Crisis Scenario Days
      
    • Media Training
  • Brand Evaluation
    
  • Risk Assessment

• During A Crisis

  
  • Help In A Crisis

• After A Crisis

  
  • De-Brief
    
  • Recovery

Dwight D. Eisenhower said: "In preparing for battle I have always found that plans are useless, but planning is indispensable." Things will never unfold in a way that matches the structure of your plan, but the process of planning will greatly enhance your team`s ability to protect the brand should it come under attack.

The Offering:

Shimmin Ltd. will look carefully at existing plans and make recommendations for their improvement based on real-crisis experience. The process will result in a team that understands what it is defending and knows what is expected of each role in the team. As a part of this process, Shimmin Ltd. will examine Crisis Manuals and create Crisis Scenario Days.