Help In A Crisis
Gaining sufficient time from senior PR practitioners in times of crisis can be a real challenge. If your team would benefit from some external perspective when in the depths of a crisis then contact Shimmin Ltd to explore potential additional resources. Shimmin Ltd provides a client looking for help with the following benefits:
- Very senior PR support at your offices at very short notice
- That talent to be available for the duration of your crisis
- Offered as a cost-effective support to your existing crisis team
- With access to further services if needed
Rob has provided senior PR counsel to the following clients in times of crisis:
- Dell
- Various
- Deloitte Touche Tohmatsu
- Consolidation of the "Big Six"
- Ahold: Collapse of major Dutch supermarket chain
- Parmalat: Collapse of Italian dairy giant
- DuPont
- Various Issues
- Eton Hydraulics
- Plant Closures
- IBM
- Y2K
- Rubbermaid
- Acquisition of Curver and HQ move from Netherlands to Belgium
- NATS
- Acted as a "sounding board" for the communication team through the zero rate (closure) of UK airspace due to volcanic ash.
- Quaker Beverages
- Changes to distribution network for Gatorade and Snapple in Europe
Rob has led crisis simulations for:
- Air 2000 (Now First Choice Airways)
- UK (No simulation, but reviewed Crisis Plans and LHR/BA crisis facility)
- CEMEX
- Country management taken through crisis simulation in Mexico, Thailand, Croatia, Egypt and two in the UK
- Dell
- Review of European crisis plans and assistance with major simulation in Austin, Texas
- GE Capital Band
- Desk-based crisis simulation in Paris
- Grant Thornton International
- Desk-based crisis simulation in Copenhagen, in support of external agency
- NATS
- Desk-based crisis simulation at Swanwick followed by recommendations and changes to existing crisis plans
- Total
- A one-week crisis training session in Versailles, France




















