• Before A Crisis

  
  • Preparing for a Crisis
    
    • Crisis Manual Review
      
    • Crisis Scenario Days
      
    • Media Training
  • Brand Evaluation
    
  • Risk Assessment

• During A Crisis

  
  • Help In A Crisis

• After A Crisis

  
  • De-Brief
    
  • Recovery

It can sometimes take years for a brand to recover in the aftermath of a crisis. Shimmin Ltd. combines its brand building and brand protection skills to advise on a course of action that will rebuild damaged elements of a brand.

The Offering:

The brand evaluation carried out prior to a crisis acts as a starting- point for any builder of a brand to reverse the negative impact of a crisis. Shimmin Ltd. will work with corporate communications teams in the design of a long-term programme aimed at restoring a brand to its former glory. The plan will draw on experience of:

• Actions necessary to repair damaged `brand pillars`
• Knowledge of how best to deal with anniversaries of major events
• Proactive campaigns designed to reassure stakeholders that remedial action has been taken to minimise the risk of similar incidents
• Examples of a brand living and breathing new policies introduced since the crisis

Progress in this restoration can be monitored through research partners of Shimmin Ltd. This can range from pure media monitoring on an ongoing basis, to in-depth interviews of key stakeholders collated into reports charting the recovery of the brand.