• Before A Crisis

  
  • Preparing for a Crisis
    
    • Crisis Manual Review
      
    • Crisis Scenario Days
      
    • Media Training
  • Brand Evaluation
    
  • Risk Assessment

• During A Crisis

  
  • Help In A Crisis

• After A Crisis

  
  • De-Brief
    
  • Recovery

Risk in relation to a brand has to be regarded as a combination of impact and likelihood of happening. What`s more important to prepare for...a very unlikely event that will destroy the brand overnight, or a far more likely scenario that would merely damage the brand in the short term?

The Offering:

A risk assessment looks at all eventualities and works with your operations colleagues to estimate impact and likelihood of happening. By plotting these `events` on a chart, Shimmin Ltd. is able to make recommendations for areas of focus. In most cases, plans can be made to minimise damage in the event that the incident occurs.